Southwest Airlines' Share the Spirit program embodies the culture of positive impact in the communities it serves – demonstrated through Southwest's charitable giving, Employee volunteerism, and community relations pro grams. As the official airline of SCA, Southwest Employees joined student volunteers at SCA's 2010 Earth Day service projects across the United States. "Southwest Airlines is a citizen of this planet and with that citizenship, it is our responsibility to set an example and support Environmental Stewardship now and plant the seed for future generations," said Linda Rutherford, Southwest Airlines Vice President of Communication and Strategic Outreach. "We share the Student Conservation Association’s vision of preparing future leaders for the responsibilities of citizenship to their communities and to our planet."