Jeff co-founded Pick Up America after an idea he got during his SCA internship at Yosemite. As an intern, Jeff was hiking up Half Dome when he saw litter on the trail. Jeff realized that if there was litter on the trails of Yosemite, then the rest of America’s roads must be in even worse condition.
Jeff and his friends decided to do something about it. They began Pick Up America, a three-year zero waste education project. They are walking across America picking up trash and educating people on the connection between consumption and conservation. Jeff and his friends strongly believe that we are all responsible for the health and destruction of our planet. As you can see from the video, they are putting their words into action.